Dog owners, like you :-) , are becoming more aware and educated about the health of their canine companion. After all… you’re here (again) at Dog Food Blog ;-) !

Health and safety concerns drive caring consumers towards higher-quality dog food. Between wet and dry dog food, dry dog food continues to be the most popular variety as it is more convenient. Standard premium dry dog food has well-established brands and strong distribution channels and is therefore likely to remain the largest category. Super premium dry dog food will also grow but at a slower pace because it is more expensive and has limited distribution.

Elizabeth Higgins, from Euromonitor, predicts for the US a growth of 32% for premium dry dog food between 2006 and 2011. Especially premium dry dog food with more natural or organic qualities is forecasted to be a popular growth driver.

PS Euromonitor International publishes petfood and pet care reports on 52 country markets.