K-9 Genetics Designs Ultra-premium Dog Food For Each Unique Dog
July 12th, 2007 by
Barbara
EntreMetrix Inc, a business development company in California, just launched a new nutritional genomics portfolio company called K-9 Genetics Corp. This new company will develop personalized wellness programs within the ultra-premium dog food and treats industry. This includes products like Personalized Chow, Personalized Treats and all kinds of functional foods that are nutritionally balanced to meet the exact needs of each unique dog.
This is the next big thing! Historically, dog food was manufactured in bulk, assuming that a single diet would fit every single dog. In the eighties dog foods were produced specific for certain dog life-stages. In the nineties more specialized dog foods were designed for different dog sizes and recently nutraceuticals are used in dog food targeted to the needs of specific dog breeds. The personalized nutrigenomics approach of K-9 Company is undoubtedly a big revolution.
Nutrigenomics is the study of how an individual’s genetic makeup metabolizes and responds to nutrients. Have you ever noticed one person can eat all the cakes and fries he want and never gain a pound, whereas another person will gain weight far more easily. Similar to these differences in humans, there exist differences in dogs! The knowledge of nutrigenomics in dogs at the moment is very premature and K-9 Genetics Corporation is pioneering to pave the way for individual wellness for each pooch.
In their analysis they not only inquire you about your dog’s breed, age, weight and activity level but also analyze a DNA sample from your dog to individually assess your furry friend’s needs. Next, Personalized Chow and Personalized Treats are formulated and produced specifically for your canine which are subsequently delivered to your door.
“In a market offering a $400 Puchi satchel and a $175/night stay at the Ritzy Canine Carriage House, I found it absurd how people literally feed ‘waste’ to their dogs. With the assistance of EntreMetrix, we’re using the latest developments in science and
technology to offer functional personalized diets,” said Thomas McCarthy, Founder and CEO of K-9 Genetics Corp.
K-9 Genetics is also offering unique Personal Training sessions to obese and inactive dogs in the US. They are taking on a completely new personalized approach and pet parents can dial in to schedule Best of Breed Training sessions online or by phone. K-9 Genetics understands dieting is not enough and promotes regular exercise.
For more information about obese dogs, the related health problems and what you can do to improve health and life-span of overweight to fat dogs please visit Best Dog Food Guide.
Posted in New and Novel Ingredients, Obesity and Weight Control |
July 14th, 2007 at 8:38 pm
[...] Another example of applied science can be found in my blog post about K-9 Genetics Corp developing ultra-premium dog food that best suits the needs of your individual [...]