Beat That Marketing Buzz! Learn about Dog Food Labels
July 26th, 2007 by 
Barbara
When one designs a new product one should always have the customer or consumer in mind. This is perhaps lesson 1 in doing business. But several dog food manufacturers seem to think YOU are their target audience, the consumer! Why else would they come up with dog food names such as:
- Irish Stew with Beef
- Chinese Takeout with Vegetables and Chicken
- Southern Style Dumpling With Chicken
- Hobo Chili With Chicken
Dogs can’t read, can they? Looks like this food is designed especially for you! These four examples are the recalled types of Natural Balance Eatables that are being recalled because of the botulism fear.
It is pet food but it sounds like people food. This food is obviously designed to appeal to you when you are browsing the dog food isle in the shop. Nice marketing language but are they thinking about you or your dog, that’s the question. What’s inside the bag is what counts. Your dog couldn’t care less about the nice package, the buzz words, the appealing colors etc.
You are the decision maker (and the one with the actual cash 
) and you have to make a choice which dog food will be best for your furry friend. Take the marketing buzz for granted and look for the dog food label. What does it say really? What ingredients are present and how much of them? Learn how to interpret the information on the dog food label and it will tell you a lot more than any fancy looking dog food bag.
Visit the dog food labeling section on Best-Dog-Food-Guide.com and get yourself prepared for your next stop at the pet shop.
Posted in Dog Food Market Research | 